News carry information of market moves. The gargantuan plethora of opinions, facts and tweets on financial business owners the opportunity to test and analyze the influence of such text sources on future directions of stocks. It also creates though the necessity to distill via statistical technology the informative elements of this prodigious and indeed colossal data source. Using mixed text sources from professional platforms, blog fora and stock message boards we distill via different lexica sentiment variables. These are employed for an analysis of stock reactions: volatility, volume and returns. An increased (negative) sentiment will in uence volatility as well as volume. This influuence is contingent on the lexical projection and different across GICS sectors. Based on review articles on 100 S&P 500 constituents for the period of October 20, 2009 to October 13, 2014 we project into BL, MPQA, LM lexica and use the distilled sentiment variables to forecast individual stock indicators in a panel context. Exploiting different lexical projections, and using different stock reaction indicators we aim at answering the following research questions: (i) Are the lexica consistent in their analytic ability to produce stock reaction indicators, including volatility, detrended log trading volume and return? (ii) To which degree is there an asymmetric response given the sentiment scales (positive v.s. negative)? (iii) Are the news of high attention firms diffusing faster and result in more timely and effcient stock reaction? (iv) Is there a sector specific reaction from the distilled sentiment measures? We find there is significant incremental information in the distilled news ow. The three lexica though are not consistent in their analytic ability. Based on confidence bands an asymmetric, attention-specific and sector-specific response of stock reactions is diagnosed.
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